About The Founders
Amy J. Yoffie, CEO
Amy J. Yoffie founded iReminder, LLC, while working in the pharmaceutical industry. With a background in technology and healthcare, Ms. Yoffie developed Compliance for Life, a web- and phone-based solution to improve medication compliance and persistence.
Prior to designing Compliance for Life, Ms. Yoffie owned Finely Written, LLC, a business writing service. She produced white papers on electronic laboratory notebooks, using data to drive market share, and e-Health solutions. She also supported websites in the areas of e-Health, consumer marketing, records management, employee benefits, and health and safety. Early in her career, Ms. Yoffie also worked on the multi-million dollar National Medical Care Expenditure (NMCES) Survey, for which participants were interviewed five times over the course of a year.
Companies she has worked with include ALZA, Johnson & Johnson Corporate, Pfizer, AstraZeneca West Pharmaceutical, ConnectiCare, MetLife, and The Centers for Disease Control and Protection.
Ms. Yoffie also founded, ran and sold three market research companies, including Research Connections, Inc. (RCI), one of the first companies to conduct market research online. Beginning in 1994, RCI conducted focus groups on America Online and later developed software for conducting web-based surveys, online focus groups, and web intercept. Ms. Yoffie was a pioneer in online market research which has grown to be a $3.75B industry. In January 2000, LiveWorld, Inc. acquired RCI and Ms. Yoffie became the Vice President of LiveWorld Research Services.
Ms. Yoffie has published articles in Industry Standard, Ad Week, BrandWeek, Marketing News and Quirk's Market Research Review.
Ms. Yoffie earned her MBA from the University of Missouri - St. Louis with a concentration in marketing and management. She was elected to Beta Gamma Sigma, a national business administration honor society, and Alpha Mu Alpha, in recognition of outstanding scholastic achievement in the marketing discipline. She received her BA magna cum laude with Honors from Brandeis University.
Jean Steckler, Senior Vice President
Jean Steckler co-founded iReminder, LLC and its flagship product, Compliance for Life, bringing with her a solid background in pharmaceutical marketing and web-based applications. With extensive technology and research expertise, she conceptualized and designed interactive projects to identify and achieve the business goals of a range of clients in the healthcare sector.
Prior to Compliance for Life, Ms. Steckler was Vice President of The Turnaround Team. There she was responsible for strategic design, planning, implementation and project management of e-Marketing initiatives for IBM, Staples and Schering Plough. The IBM/Nexant online product grew to $110MM in three years. The two divisions of Staples she helped launch grew to $4.2B in eight years. During her tenure on Schering-Plough's HomeAgain, revenues grew from $6MM to $32MM within four years.
Ms. Steckler's work for Chem Systems, a division of IBM, included the development of a multi-level product offering designed to revolutionize business consulting in the chemical industry. The successfully marketed product, ChemSystemsOnline was awarded the prestigious British International Expertise Award for 2002 by British Consultants and Construction Bureau (BCCB) and The Times newspaper.
Prior to joining The Turnaround Team, Ms. Steckler founded Disk Print to fill technical gaps in the fast-changing publishing field. Initially providing porting and translation services among incompatible electronic publishing systems, Disk Print grew to provide technical, marketing and production services to colleges, power utilities, museums, and publishers.
Ms. Steckler began her career at AT&T's Bell Labs in experimental psychology research and became the leader of a team that developed business software and operating systems.
Ms. Steckler earned an MA in Experimental Psychology from New York University. She received her BA from Northeastern University.
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